Take your classic web of information to an integrated customer experience. Define what services, collaboration tools and thought leadership that can be accessible online for premium clients, and create a suitable business model for this.
Outcome: A target picture for the online experience you offer to your premium customers, conceptualized in wireframes, a business model and prioritized activities.
Calendar time: 4 weeks. The work is conducted as one module.
Differ between marketing for everyone and insights for premium customers and easy access to experts.
The tools you use to collaborate with customers in assignments.
Fully automated services that your premium customers have access to.
Customer areas where they can follow assignment financials, history of assignments and earlier deliverables.